Discover the history behind the LEGO name and how “leg godt” — Danish for “play well” — became the foundation for the world’s most creative toy.

The story of LEGO starts with two simple words: “play well.”

In 1932, Danish carpenter Ole Kirk Christiansen began making wooden toys in a small workshop in Billund, Denmark. His company motto was “leg godt,” which translates to “play well.” A few years later, those two words were shortened to “LEGO” — a name that would go on to inspire generations of builders.

From Wood to Bricks
LEGO’s journey from simple wooden toys to the interlocking plastic bricks we know today began in the late 1940s. Christiansen’s son, Godtfred, saw the potential of combining creativity with structure — play with purpose. When the modern LEGO brick was patented in 1958, it changed the world of toys forever.

A Philosophy That Still Fits Together
What makes LEGO special isn’t just the product — it’s the mindset. “Play well” isn’t just about having fun; it’s about creativity, problem-solving, and collaboration. Whether you’re a child learning how to build for the first time or an adult rediscovering the joy of design, the message remains timeless.

How We “Play Well” at Twice Built
At Twice Built, we’ve built our store around that same philosophy. Our goal is to make creativity accessible to everyone — through new sets, used sets, and bulk bricks for hands-on exploration. Whether you’re building alone or with family, we want every visit to spark imagination and connection.

The Next Generation of Builders
Nearly a century later, LEGO continues to bring people together around the world. It inspires curiosity, teaches patience, and celebrates the idea that mistakes are just part of the creative process. It’s a reminder that good play — thoughtful, imaginative, and joyful — builds something lasting.

📍 Visit us at 1010 N Hill Field Rd Suite B2, Layton, UT
🕛 Tue–Sat 12–8 PM
🔗 www.twicebuiltbrick.com