Privacy Policy for Twice Built
Effective Date: August 18, 2025]

Twice Built (“we,” “us,” or “our”) operates the website twicebuiltbrick.com (the “Site”) and our retail store. We are committed to protecting your privacy and handling your personal information responsibly. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Site, make a purchase, interact with us on social media platforms, participate in communications via Zoom, or opt-in to our text messaging campaigns.

Please read this Privacy Policy carefully. By using our Site or services, you agree to the collection and use of information in accordance with this policy. If you do not agree, please do not use our Site or services.

We are not affiliated with, endorsed by, or sponsored by the LEGO Group, Archie McPhee, Blair Candy Company, or any other brands we sell. We are an independent retailer.

This policy complies with applicable laws, including but not limited to the General Data Protection Regulation (GDPR) for EU residents, the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA), the Telephone Consumer Protection Act (TCPA) for SMS communications, the Children’s Online Privacy Protection Act (COPPA), and requirements for integrations with social media platforms and Zoom.

  1. Interpretation and Definitions

Interpretation: Words with initial capitalization have meanings defined below. These definitions apply regardless of singular or plural form.

Definitions:

  • Account: A unique account created for you to access our services.
  • Business (under CCPA/CPRA): Refers to us as the entity collecting personal information from California residents.
  • Company: Twice Built, located at [Insert Address from Google Maps link: 41.0750416, -111.9739647, Layton, Utah].
  • Consumer (under CCPA/CPRA): A natural person who is a California resident.
  • Personal Data or Personal Information: Any information that identifies or can be linked to you, such as name, email, phone number, or IP address.
  • Sale (under CCPA/CPRA): Selling, renting, or otherwise transferring personal information for value.
  • Service: Our Site, online store, and related offerings.
  • Service Provider: Third parties that process data on our behalf, such as payment processors, shipping providers, social media platforms (e.g., Facebook, Instagram, X/Twitter), Zoom for virtual communications, and SMS platforms for text campaigns.
  1. Information We Collect

We collect the following types of information:

  • Personal Information You Provide: Name, email address, phone number, billing/shipping address, payment details (processed securely via third-party providers), and any other data you submit when creating an account, making a purchase, signing up for newsletters, or opting into text campaigns.
  • Automatically Collected Information: IP address, browser type, device information, browsing history on our Site, and interaction data (e.g., pages viewed, items added to cart).
  • From Third Parties: Information from social media platforms if you interact with our ads or pages, or from Zoom if you join our virtual events. For text campaigns, we collect your phone number and consent status.
  • Sensitive Information: We do not intentionally collect sensitive data (e.g., health, financial details beyond payments), but if provided, it will be handled with extra care.
  • Children’s Information: See Section 9 for COPPA details.
  1. How We Collect Information
  • Directly from You: Through forms, purchases, account creation, or opt-in for SMS (e.g., by texting a keyword or checking a box).
  • Automatically: Via cookies, pixels, and tracking technologies (see Section 7).
  • From Integrations: When you engage with our social media ads or Zoom sessions, or through platforms like BrickLink, BrickOwl, eBay, BrickScout via Bricqer.
  • For Text Campaigns: When you provide your phone number and consent to receive marketing texts.
  1. Use of Your Information We use your information to:
  • Process orders, payments, and shipments.
  • Provide customer support and communicate via email, Zoom, or text.
  • Send marketing materials, promotions, and updates (with your consent where required).
  • Improve our Site and services, including personalization.
  • Comply with legal obligations and prevent fraud.
  • For text campaigns: Send promotional texts about products like LEGO bricks, Archie McPhee novelties, Blair Candy, books, toys, games, and board games.
  • Analyze usage via social media insights or Zoom analytics to enhance our offerings. We will not use your information for purposes incompatible with those listed without notice and consent.
  1. Sharing of Your Information We share information with:
  • Service Providers: Payment processors (e.g., PayPal, Stripe), shipping carriers (e.g., USPS, UPS), SMS platforms for text campaigns, Zoom for virtual communications, and analytics tools.
  • Social Media Platforms: For targeted advertising (e.g., Facebook Pixel, Google Ads). We may share hashed data for custom audiences, but you can opt-out via platform settings.
  • Business Partners: Aggregated data with affiliates or for joint promotions.
  • Legal Requirements: If required by law, subpoena, or to protect rights.
  • Business Transfers: In case of merger, sale, or acquisition. We do not “sell” your personal information under CCPA/CPRA without opt-out options (see Section 10). For SMS, we share phone numbers only with authorized SMS providers compliant with TCPA.
  1. Security of Your Information

We use reasonable administrative, technical, and physical safeguards to protect your data, including encryption for payments and secure servers. However, no system is 100% secure, so we cannot guarantee absolute security.

  1. Cookies and Tracking Technologies We use cookies, pixels, and similar technologies for functionality, analytics, and advertising. This includes:
  • Essential cookies for Site operation.
  • Analytics cookies (e.g., Google Analytics) to track usage.
  • Advertising cookies from social media platforms (e.g., Facebook, Instagram) to show relevant ads.

You can manage cookies via browser settings. For Do Not Track (DNT) signals, we honor them where applicable. For CCPA/CPRA “opt-out of sale,” use our opt-out link [Insert Link to send email to optout@twicebuiltbrick.com] or Global Privacy Control (GPC) signals.

  1. SMS and Text Messaging We offer text messaging for promotions, order updates, and alerts via our SMS platform. By opting in (e.g., texting “JOIN” to a short code or checking a box on our Site), you consent to receive automated marketing texts at the phone number provided. Message frequency varies; message and data rates may apply.
  • Opt-In Language Example: “By providing your phone number and checking this box, you agree to receive marketing text messages from Twice Built. Reply STOP to unsubscribe. Msg & data rates may apply.”
  • Opt-Out: Text “STOP” to unsubscribe at any time. We will confirm and cease messages promptly. You can also opt-out via email or our Site.
  • Data Use: Phone numbers are used solely for SMS communications and not shared except with TCPA-compliant providers.
  • TCPA Compliance: We obtain express written consent for marketing texts and honor opt-outs immediately.

If you have questions about SMS, contact us at shop@twicebuiltbrick.com.

  1. Children’s Privacy (COPPA Compliance) Our Site and services are not directed to children under 13 years old. We do not knowingly collect personal information from children under 13. If we learn we have collected such data without verifiable parental consent, we will delete it promptly.

While we sell toys, games, and books that may appeal to children, our Site is for general audiences. Parents: If your child under 13 has provided information, contact us to request deletion. We comply with COPPA by not targeting ads to children or collecting data without consent.

  1. Your Privacy Rights
  • GDPR Rights (EU Residents): Access, rectify, erase, restrict, or object to processing; data portability; withdraw consent. Contact our Data Protection Officer at shop@twicebuiltbrick.com.
  • CCPA/CPRA Rights (California Residents): Know categories of information collected/sold/shared; access specifics; delete; opt-out of sale/sharing; limit sensitive data use; non-discrimination. Submit requests via optout@twicebuiltbrick.com. We respond within 45 days (extendable). Authorized agents may submit on your behalf.
  • Other Rights: Opt-out of marketing emails/SMS; access/update account info.
  • Opt-Out of Sale/Sharing: Email optout@twicebuiltbrick.com or use GPC browser signals. We do not use personal information for automated decision-making with legal effects.
  1. International Data Transfers If you’re outside the US, your data may be transferred to and processed in the US. We ensure adequate safeguards (e.g., Standard Contractual Clauses for GDPR).
  2. Changes to This Privacy Policy We may update this policy. Changes will be posted here with a revised effective date. For material changes, we’ll notify you via email or Site notice.
  3. Contact Us For questions, requests, or complaints:

For Zoom integrations: Your data in Zoom sessions is also subject to Zoom’s Privacy Policy (linked here: https://www.zoom.com/en/trust/privacy/).

For social media: Interactions are subject to each platform’s privacy policies (e.g., Meta, X). Thank you for trusting Twice Built with your information. Happy shopping!